Content That Sells

The two formats behind almost every affiliate kit sale.

Format 1 — The Install Video (the #1 converter)

Film the install. Real time, real hands, honest difficulty. This is the single highest-converting thing a car creator can post, because it answers the two questions blocking every kit purchase: "can I actually do this?" and "will it look right on MY car?"

The formula

Hook (first 2 seconds): the part out of the box, held against the car — or a bold line from Lesson 04
Install, compressed: time-lapse the long parts; keep 2–3 real-time moments with honest audio ("this bolt fought me for twenty minutes")
The reveal: same angle as your opening shot, walk-around, one rolling shot if you can
Caption: exact part name + your code

Sample caption

Vicrez widebody kit on the Scat Pack — full install in a weekend with hand tools. Exact kit linked in bio. Code [YOURCODE] saves you money at checkout. #VicrezAffiliate

Format 2 — The Before / After

The simplest post that sells. One split image or a 5-second transition reel: bone stock → your build, same angle, same spot.

The formula

Before shot (boring on purpose) → after shot (identical framing) → list every part in order in the caption or pinned comment, spelled exactly as it appears on vicrez.com — that's what people copy into the search bar.

Sample caption

Same car. 6 months apart. Vicrez rear diffuser, side skirts, spoiler — full list in the pinned comment. Code [YOURCODE] works on all of it. #VicrezAffiliate

What performs, by the data

Part-on-car beats part-on-table, every time
Honest install difficulty beats "so easy!" — trust converts, hype doesn't
Before/after with identical framing beats random angles
Your genuine reaction at the reveal beats any voiceover
One post per week beats ten in one day — consistency wins the algorithm AND the audience